Those that have skills are either hired by server that have been running for years or already running their own servers.
We say this every once in a while: server are too easy to make it's not a good thing.
Actually all the "side businesses" are making big bucks from helping generic server to differentiate themselves with nice website, eye catching map/custom. You see the problem, these don't make a good server but there is no solution yet. They human resource is the key, you need a owner that can stay interested in running a server, you need staff that know what they are doing, you need to have a funding source outside of donation for at least 6 months before the server open -- for the very least. Obviously there are more people that start a server like tossing a coin in the wish pool, hoping to make money from the server and then close rinse and repeat.
It is already summarized here:
http://forum.ratemyserver.net/server-discussion/how-to-make-a-failed-ro-pserver/As for
If someone took the time to research what players want in a RO server and knew how to make and maintain a server in and out,that had the time and money. I can guarantee people would flood a server like that.
I disagree, "market" is a weird thing. The "market" changes and sometimes it depend on luck to gather a successful community. You can have a perfect server that fail just as you can see a fail server that ... well have a high population, bring in 10 fold more donation than it needed to cover the bill and nobody seems to have a problem with it.
There are potential owners that do try to research by asking in forums what make a good server. I can't say they get flooded with people when they open.
All i see these days are:
Servers made in a few hours -- No
Server owners/GM's who never log on -- Check
Servers with no patchers -- Check
servers with no events -- Check
servers with that don't stay maintained -- Check
servers that fall due to lack of funding -- Never
Corrupt Servers -- Never
^ haha that's the RMS test server.
I can't agree that servers need any event in order to be fun. I can feel the pain of GM having to give events to players everyday or people will leave. That is spoiled on the player's part. The official RO is played with rarely if any events. There are tons of quests to do plus PvM, PvP, bingo, missions from NPCs, instance dungeon, BG, WoE etc it is entertaining enough that people on the official server do not ask for event everyday. I feel bad that poor GMs have to act like clown sometimes. Who started it lol.