When making a server, a creator must think of the name itself... the name is extremely important. It can't be too short and it can't be too long. Also, when a person says it out loud, it must sound catchy.
We'll take 3 examples... 'BlazingInsanityRO', 'VHXRO', 'LegacyRO'
The reason why both BlazingInsanity never took off was their name. 1st, why 'BlazingInsanity'? is it suppose to mean something? is it something special? No. From a non-technical player's perspective, they look for a server which looks like fun... they don't require this or that of it's server because it's not a job resume to them, it's about fun. It's like iPods... the name is awesome, the mp3 itself looks awesome, but the software could have been total s*** and it would have still rocked the markets.
The reason why VHX is struggling is because simply... 'VHX'. No meaning, not very special, and doesn't really make sense. Blackout did the same by naming his server Blackout, but to other people... Blackout has a meaning, and it's special cause it's about a blackout, ya know?
LegacyRO... the name itself reigns supreme. Just like the servers in the past... 'AnimaRO', 'DarkRO', and 'LegendRO'. I've never ever seen a server with the weirdest name possible have 1k+ players. The server which turned out to be a success in this new generation of servers would probably be 'FeelRO'.
The name of the server is extremely important. Even though you got the majority of players who care about this rates, this event, this max level, this and this.... you got other players who just check top sites to see which servers a lot of people enjoy the most. And 3 out of 5 times, a person will choose a server which looks fun and has an awesome name.