Thought this might be interesting. I've tried a LOT of Ro servers over the years, and it seems most of them have at least a few unique things(I'm not talking about hats/cards).
Some of them have been great ideas, and something I wish I would see more often.
Here's my list:
NPCs:
NPC where you can check ANY item's description.
Job changer that allows you to change your job to anything, at any time.
Alternative Kafra girls. All cute anime style. Rather than the matronly things I've seen everywhere other than AERO.
EXP:
We had a max level of 255. But after you hit level 235, you no longer gained exp from monsters. The only way to hit 255 was WoE. Each time you were in a castle with your guild upon a break, you'd gain about 3 levels. You got 5 if in the castle and possessing it upon WoE end.
PK server:
When killing someone more than 20 levels below you it would activate Nightmare mode for an amount of time, depending on the level difference between you and the one you killed. If a 99 level player killed a level 15 player for instance, nightmare mode would be enabled for 30 minutes(or until another player killed you), and it was a status effect(logging out for 30 minutes wouldn't cause it to go away). There was a visual effect that all players could see when you were in the nightmare mode.
Items:
Yggdrasil Berries with a %0.5 chance of coma. No buff or item could prevent it. - High rate server.